"(T)he key to understanding a blog is to realize that it’s a broadcast, not a publication. If it stops moving, it dies. If it stops paddling, it sinks."
And of the skills required for this new media:
"People have a voice for radio and a face for television. For blogging, they have a sensibility."
But above all, there is this new sense of community, of belonging that only blogging provides:
"(Blogging) renders a writer and a reader not just connected but linked in a visceral, personal way. The only term that really describes this is friendship. And it is a relatively new thing to write for thousands and thousands of friends."
It's also nice to write for a couple dozen or so who drop by every day.
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